s-friends

imperial tobacco.

creative & comm.

strategy partner

working together.

Working with Davidoff, one of the world’s leading tobacco brands, we manage impactful on-trade promotions across Serbia’s major cities, driving consistent brand engagement. Our team ensures premium brand positioning and consistent customer engagement at every activation. Additionally, we’ve successfully launched their new brand, Davidoff Lilac, creating standout guerrilla campaigns that captured citywide attention and significantly increased sales.

our goal.

Our goal to strengthen Davidoff’s market presence and boost sales through strategic and effective on-trade promotions, maintaining its strong position among market leaders.